Paris Saint-Germain opens immersive lifestyle pop-up in Los Angeles

From June 14 to June 23, European Champions Paris Saint-Germain will be introducing the PSG House, an experiential pop-up on the iconic Melrose Avenue in Los Angeles. Free and open to all daily from 10:00 AM to 7:00 PM, PSG House will offer fans and visitors an inspired blend of sport, fashion, art, music, and wellness, curated in the spirit of Parisian elegance and West Coast creativity.

Designed as a cultural and experiential hub, PSG House invites the public to discover the French touch and step into the universe of Paris Saint-Germain through exclusive collaborations, interactive zones, and community programming. A rotating lineup of events — including workshops, wellness sessions, DJ sets, comedy nights, and watch parties — aims to engage creatives, fans, and the broader Los Angeles community.

PSG HOUSE HIGHLIGHTS

INTERACTIVE SPACES

• Augmented Reality photobooth with Paris Saint-Germain players

• Trophy gallery showcasing the Club’s historic achievements

• Kids Zone with games and interactive activities

• Rooftop soccer pitch and fan club events

• Wellness lounge and social spaces featuring food trucks and live music

• Content Studio: Daily shows and podcasts produced on-site, including "Good Morning & Bonsoir" and “Wassup America.”

• Retail & Capsule Drops: Visitors can shop the new 2025–26 Home jersey as well as the Away and Third jerseys, as well as a curated selection of exclusive PSG fashion collaborations, available only at the PSG House.

COMEDY NIGHTS

• June 18: featuring Alexis Guerreros (The Cooligans Podcast), JF Harris (The Ringer, Comedy Central),

• Steve Furey (Dating No Fitler, Hulu) and Jamel Johnson (Memes & Nightmares, Hulu)

• June 22: featuring Armando Anto (Don’t Tell, World Tour, Multiple Specials), Ethan Edenburg (Conan, Wolves of Glendale, Tenacious D Tour), Melissa Villaseñor (SNL) and Jordan Thewlis (Don’t Tell)

• Workshops: covering fashion, cinema (in collaboration with Miramax), innovation, and community-based.

LIVE BROADCAST OF ALL PARIS SAINT-GERMAN MATCHES

• June 15: Paris Saint-Germain v. Atletico Madrid

• June 19: Paris Saint-Germain v. Botafogo

• June 23: Paris Saint-Germain v. Seattle Sounders

NOTABLE COLLABORATIONS INCLUDE

• PSG x Savoir Faire: Bespoke fashion pieces and live workshops customizing shoes and accessories.

• PSG x The Weeknd: A bold jersey campaign tied to the artist’s Los Angeles concert and a chance to win tickets through in-house activations.

• PSG x Steven Harrington: A vibrant art-meets-football collab exclusive to Los Angeles.

• New Era, Alchemist, PTSF, Pamela e-Bike: Streetwear, sustainable fashion, and lifestyle collaborations rooted in urban identity and PSG's cultural crossover.

ACTIVATIONS BY CLUB PARTNERS

• Qatar Airways: Souvenir photos with PSG stars

• Visit Rwanda x BigFace: Coffee-tasting corner and all-day café

• Visit Qatar: 3-a-side soccer pitch

• Aspetar: Wellness corner inspired by elite sports recovery

• beIN SPORTS: Live content wall and VR PSG experiences

• EA SPORTS: Gaming zone with EA FC 25 tournaments

• Hisense: PSG House provider of TVs and Home Appliance

• MatchWornShirt: Live jersey auctions and signed memorabilia

• Stanley: Custom hydration products co-branded with PSG

From Paris to Los Angeles, the PSG House embodies the Club’s mission to build a global lifestyle brand that transcends sport. With its finger on the pulse of fashion, culture, and community, this pop-up is a bold expression of “The Club of the New Generation.”

PSG HOUSE LOS ANGELES

June 14 – 23, 2025

Melrose Avenue, Los Angeles

Open Daily: 10:00 AM – 7:00 PM

Full schedule and registration for select workshops: en.psg.fr/usa